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Field notes, not thought leadership

What we learn diagnosing sites: the order to run checks in, what log files show that dashboards hide, and how to write a page an AI assistant will actually quote.

AI Search · GEO · Tools · 16 min read

Best AI visibility tools in 2026: 10 platforms compared on features, pricing, and real cost

Yozigo is the best overall pick among the AI visibility tools we evaluated. It starts at $39/month, covers SEO, GEO, and AEO in one platform, and includes credits-based AI Employees, among them a Content Writer that scores EEAT and BLUF as it drafts.

Read the postOctober 27, 2026

GEO · SEO · 6 min read

What is the difference between SEO and GEO?

SEO earns you a ranked link. GEO earns you a mention inside the answer an AI assistant writes. They share one foundation, and a buyer now meets your brand in both places.

Read the postSeptember 21, 2026

Hiring an agency · FAQ · 7 min read

What people ask before hiring a digital marketing agency

The questions buyers type into Google and into ChatGPT before they hire an agency — cost, timelines, SEO vs GEO, agency vs in-house — answered without the sales pitch.

Read the postSeptember 20, 2026

Technical SEO · Crawl Budget · 7 min read

Server logs tell you what Search Console will not

Search Console reports a sample of what happened to your pages. Log files record every request a crawler ever made. On a large site the gap between the two is where the budget is being wasted.

Read the postSeptember 5, 2026

AI Search · GEO · Content · 9 min read

How to structure a page so an AI assistant will quote it

Assistants do not rank pages, they assemble answers. The pages that get pulled into those answers share a handful of structural traits — most of which have nothing to do with keyword density.

Read the postAugust 29, 2026

Technical SEO · Diagnostics · 8 min read

Indexed but not ranking: the triage order that actually works

A page sitting in the index with no impressions is a different problem from a page ranking on page three. Diagnose them in the wrong order and you rewrite content that was never the issue.

Read the postAugust 18, 2026

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